Toad&Co. first caught got my attention with its message, not its clothing. I heard CEO Gordon Seabury speak several times at the Industry Breakfast of the Outdoor Retailer; he was smart, inspiring and made a good argument for outdoor recreation companies uniting to fight for public lands, getting people outside, and sustainability.
Like Patagonia, Toad&Co. (formerly Horny Toad, founded by Jessica Nordhaus in Telluride, Colorado about 25 years ago) commits to being pretty transparent about its production stream and it contributes meaningfully to social and environmental progress.
Like Cotopaxi, it’s a company that’s easy to like on just principle alone.
Would a Toad&Co. hoodie also inspire?
Enter the Wildwood Sherpa Hoodie in delicious brown.
A friend once said brown was a dreadful color.
But I’d like to suggest that brown – especially this beautiful blend of three subtle, textured shades in the Sherpa Hoodie – is quite lovely. Here, brown is the new black. (It also comes in interesting colorblocks of blue, whites, and greys.)
The zip-up hoodie is a repurposed wool blend, crafted in Italy. The wool is processed “using mechanical, not chemical, means and blended with polyester for softness and nylon for strength” according to the garment details.
Remember those tough, utilitarian, and decidedly unflattering pullover sweaters of a generation ago? They weren’t pretty, but they kept you warm.
The Sherpa Hoodie is warm, tough, and pretty.
Details to appreciate:
- The zipper is not too big, not too small, and has a Toad tab to make it easy to operate with gloves on.
- The front opening and pockets are trimmed with fine corduroy which feels good and gives the casual sweater a fine finished look.
- The wool blend means that it breaths better than polyester fleece equivalents and handles multiple wearings without collecting body odor.
Function and practicality are musts for us horsewomen: this hoodie is a practical piece. Toad&Co.likes to label this priority Trail to Tavern but it could just as easily be Horse to Hoedown or Paddock to Party.
One more nice touch from the company, its guarantee: “If you don’t get a compliment within three wearings or if you find something wrong with your garment, we’ll take it back and make it right.”